A storyteller for digital media. A word wizard for print sometimes, too.
Various Companies, Senior Copywriter Contractor
When: April 2019 - Present
I write U/X, marketing, social media, digital ads and print collateral for a range of industries and luxury brands. I consider strategy before putting fingers to keyboard. I think strategy and user experience before wit. (I do like wit.)
Citibank, U/X Copywriter
When: August 2017-April 2019
Worked closely with U/X and U/I designers to create user journeys for Citibank’s new app experiences.
Wrote simple, intuitive copy for all use case scenarios; developed copy for wireframes and helped build flows.
Created a tone for copy that centered on user experience; balanced warm, quick and clear language with Citibank’s brand voice.
Wrote all app and notification copy for Citi’s first partnership with Apple; penned copy for the beginning stages of Citi’s partnership with Facebook; wrote friendly, conversational scripts for Citi’s chatbot.
Developed copy for all phases of projects, from pitches and product naming to user testing and launch; worked in fast sprints.
AT&T and DIRECTV, Senior Digital Copywriter
When: January 2017-August 2017
Translated tech jargon and marketing concepts into words for humans — for AT&T, DIRECTV, and the streaming-only service DIRECTV NOW.
Wrote a lot. Audio ads for Spotify. Pre-roll videos for YouTube. Entertainment blogs. Customer acquisition pages. U/X for beta sites. Helped develop a new voice for AT&T's major rebranding effort.
Macys.com, Digital Agency Copywriter
When: December 2015-January 2017
Wrote the story of Macy's high-profile events and partnerships for the web as lead copywriter for the brand's internal digital agency. Took creative risks. Made satisfying work.
The work: sitelets, emails, U/X, social media, display ads, video, narration scripts and mobile copy for Macy’s Thanksgiving Day Parade, DreamWorks Animation collaborations, Make-A-Wish® BELIEVE campaign, Macy's Fourth of July Fireworks and more.
The result: nailed the voice.
Macys.com, Women’s Fashion Copywriter
When: October 2011-December 2015
Developed a voice for millennial brands that increased email open rates and improved Macy’s performance with the demographic. Penned copy for luxury brands, too.
Used SEO-friendly language on the following: home pages, banners, brand shops, affiliate ads, product pages, sitelets and more.
Hearst Magazines, Freelance Digital Writer & Advertising Assistant
When: September 2007-October 2009
Helped boost ad sales by pitching, writing and producing a branded content experience for SeventeenProm, TeenProm & CosmoGirlProm.
WashingtonPost.Newsweek Interactive, Sprig.com, Product Editor
When: March 2008-October 2008
Managed an editorial calendar, wrote and edited fashion stories, produced slideshows via CMS, oversaw freelance writers and interns.
Various Companies, Freelance Writer
When: 2007-2015
Whipped up editorial and marketing content for AOL, Seventeen, Billboard, Popular Science, A7NYC and more.
VIBE, Digital News Headline Writer
When: May 2006-October 2006
Researched breaking news, pitched stories and wrote daily headlines. Made words dance.
Attended press events. Interviewed artists for exclusive profile pieces.
Fiction writer. Former MacDowell Colony fellow. Tin House writing scholar. Working on a novel.
BA, Journalism/Creative Writing, Fordham University