My team built a digital time machine to tell the story of Macy’s Thanksgiving Day Parade, in honor of the parade’s 90th march. The site immersed visitors in every decade of the show’s long history. 3D balloons, vivid animations, punchy copy and videos did the work of bringing unique 360° scenes to life.

I supplied the words for this Webby award-winning project. Narration, landing pages, user interface, video captions, app copy, a mobile experience and fun facts delivered in quick, edible bites.